Offer ruggedized industrial hardware models
Offer hardware appliances rated for industrial environments like your competition does.
Maybe Team up with a company like Welotec and use something like their Arrakis platform. Or take it a step further and make your own. A ruggedized RED would be the only device of its kind in the industry and ensure sales of rugged XG devices.
Don’t let market share slip away on this HUGE opportunity, critical infrastructure is in dire need of the type of devices you are so good at producing. Once the industry starts standardizing on a particular product they tend to stick with that product for multiple decades. Strike now while the iron is hot. Bridge the gap between IT and OT, the opportunity is there for the taking.
Jeff Brunner commented
Well Sophos, you missed the boat, your biggest competitor Fortinet has beat you to it.
J Brunner commented
Sophos needs to come out with an Industrial version of the XG much in the way Cisco offers a hardened version of the ASA for use in harsh environments.